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COMO Business Times The City Issue July 2024
Saturday, July 13, 2024
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Revee White

Director of Marketing and Communications, Missouri Employers Mutual

Revee leads MEM’s in-house marketing and communication department, managing a team of 11 professionals in all aspects of marketing communication.

“People don’t often realize the many hats a MarComm professional wears. We’re a little like the Wizard of Oz behind the curtain making things happen. I had one co-worker ask if our department ‘just makes things pretty.’ I’m glad they can’t see what’s behind that curtain, but we do much more than just make things pretty — although we’re pretty good at that, too,” Revee says. 

Revee was part of the marketing team that launched the wildly successful Barrel Bob marketing campaign.

“Every year we promoted work zone safety in April. The topic was too important to be relegated to one week, and we knew we needed a way to get people’s attention. A contractor had created Barrel Bob and used him at a couple work zones in the past and we had heard positive feedback and decided to take it statewide,” Revee continues. “We set up a Barrel Bob Facebook page and created an advertising campaign that established Barrel Bob’s fun and sarcastic personality. Today Barrel Bob has nearly 10,000 Facebook fans and created a flurry of media activity in 2016 when he was ‘barrel-napped.’ Who knew an eight-foot-tall, orange barrel would go viral like it has? Barrel Bob continues to have a positive impact on Missouri work zone safety and I’m always excited to see him alongside the road.”

Friend, colleague, and mentor Laura Gerding says Revee is “a force.”

“She leads many long-term initiatives and her work touches nearly every department. From automation to customer journeys to agent engagement, she does all of this and she never, ever rattles while doing it,” Laura adds. “She is the definition of class but isn’t afraid to laugh at herself or to stand up for a project she believes in. In short, Revee is who we all want to be when we grow up.”

Revee is especially passionate about women in the workforce, explaining. “We have to stick together. We’re stretched thin in every part of our life. Let’s lift each other up and help one another succeed.”

Revee helps manage MEM’s corporate impact/community involvement program, and is also the board chair for SEED Success, a Columbia nonprofit focused on educating and preparing children and families on saving for post-secondary education. 


Age: 38

Fun fact: I’m a HUGE reader. This year I read 163 books. It’s my stress relief and happy place.

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