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COMO Business Times - The 20 Under 40 Issue - May 2024
Saturday, May 4, 2024
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Justina Dial 

Justina Dial

Charles Bruce III

Mortgage Loan Officer, Central Bank of Boone County 

Justina Dial’s favorite quote is widely attributed to Oscar Wilde: “Be yourself; everyone else is already taken.” It’s one she’s chosen to live by in a time when the pressures of work, social media, and the world in general invite people to pretend to be someone they aren’t.  

As a mortgage loan officer, a mom and wife, community volunteer, and an entrepreneur, Justina is a relationship-builder. That’s an important component when helping people in whatever capacity she can. 

“A big part of my job is making connections and building relationships,” Justina says. “I am not in my office much because I would rather be meeting with clients and getting to know people in the community. Trust is such an important factor when someone recommends me for a home loan.” 

“Her service to her customers is truly legendary,” says Christine Orey, branch manager for Central Bank. “She has set out to be a trusted loan advisor to her clients and referral sources and I believe she lives this out in every action she does.” 

Outside of helping clients buy homes, Justina is an involved mom to two active daughters and committed volunteer to a handful of community organizations. And this year, Justina’s taking on even more leadership roles.   

“Justina is killing it,” says friend and bank colleague Jaime Palmer. “Justina is the incoming Women’s Network president and incoming board member for the Women’s Council of Realtors, and volunteers her time (Saturday mornings, no less) teaching HUD housing classes at Love Columbia. Oh, and when she isn’t doing all that, she has her own small business designing t-shirts and other items with custom designs. Girl’s busy but does it all with grace and commitment to excellence.” 

Lynn Limback, Central Bank vice president, says Justina is “always looking for new challenges and opportunities.” 

“Her curiosity and willingness to learn make her a strong asset for Central Bank and the Columbia community,” Lynn says. “She is always willing to do whatever it takes to do the job, plus do it in the right way. This makes her a great team player and an inspiration to others.” 

Justina is making Columbia a better place to live. You can bank on it.  


Age: 39

Fun Fact:

Justina is an avid deer hunter who loves the peace and quiet of watching deer, coyotes, squirrels, and bobcats in the wild.  

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