CBT

Search
Close this search box.

PYSK: Aaro H. Froese

Owner, Gotcha! Costume

AGE: 38

JOB DESCRIPTION: I am responsible for purchasing and selling a wide variety of costumes and esoteric accessories. I also develop entertainment concepts for special events.

YEARS LIVED IN COLUMBIA: All my life!

EDUCATION: BA, communication, University of Missouri, 1992

COMMUNITY INVOLVEMENT: Member of the Independent Order of Odd Fellows; member of the Columbia Bicycle Club; Eagle Scout, Order of the Arrow.

PROFESSIONAL BACKGROUND: During college I did singing telegrams for the Nostalgia Shop, which used to be a costume novelty business. Eventually I began managing their Halloween seasons. After graduation, I did freelance marketing. Eventually I had the opportunity to buy out Nostalgia Shop’s costume inventory.

A COLUMBIA BUSINESSPERSON I ADMIRE AND WHY: George Liggett and Tim Flynn, owners of the Nostalgia Shop. I’ve learned a great deal from them and admire their ability to adapt to changing markets (all with a sense of humor!).

WHY I’M PASSIONATE ABOUT MY JOB: I love helping a customer discover the “creative” within themselves. It’s great to outfit someone in the perfect costume for the perfect occasion.

IF I WEREN’T DOING THIS FOR A LIVING, I WOULD: Be working for a professional bicycling team.

BIGGEST CAREER OBSTACLE I’VE OVERCOME AND HOW: I recently moved my store to a new location after 10 years in business. This was very stressful. However, I stayed true to myself and my vision for Gotcha and I have to say, it couldn’t have worked out better!

A FAVORITE RECENT PROJECT: Working with the Tour of Missouri was an incredible experience, combining my two great loves – Missouri and cycling.

WHAT PEOPLE SHOULD KNOW ABOUT THIS PROFESSION: The demand for costumes is a year-round business. October is our busiest time, though.

WHAT I DO FOR FUN: Cycling; doing things with my children; restoring Cadillacs.

FAMILY: Wife, Michelle; two daughters, Sky, 8, and Sophie, 5; my mom and dad, as well as my sister, Sarah, brother, Ethan, and nephew, Nolan, all live in town.

FAVORITE PLACE IN COLUMBIA: My boyhood home, which I’m renovating.

ACCOMPLISHMENT I’M MOST PROUD OF: The birth of my daughters!

MOST PEOPLE DON’T KNOW THAT I: Lived abroad in Guadalajara, Mexico, during college. I loved it and still speak Spanish when I have the opportunity.

Subscribe to our newsletter

Don’t miss the most interesting places to go, events to attend, restaurants to try, and ideas for living the best COMO lifestyle.

Popular Stories
Steve Moeller of Lone Cottonwood Farms at his spot at the Columbia Farmers marker. Photo courtesy of Columbia Farmers Market