If you ever want to hide anything, keep it on the second page of a Google search result. Even though this is a joke, it isn’t far from the truth. When was the last time you clicked on the second page of a Google search result?

You may have a great product, a mind blowing Unique Selling Proposition (USP), and an earth shattering differentiator, but if your website doesn’t appear in the first page of a Google search result, it’s all for naught.

Do the websites which appear on the first page of a Google search merely get lucky? No. It likely means that they have a dedicated digital ad agency like COMO Marketing working the wonderful magic of SEO.

Let’s address the most talked about, and mysterious to some, term called SEO. SEO means search engine optimization. You cannot increase traffic to your website and improve your Google search result position without implementing an SEO strategy.

You may hear a lot of chatter about digital marketing, but we at COMO Marketing would love to simplify it for you. Digital marketing analytics can be split into three pillars:

1. Acquisition

Covers all channels through which a customer decides to come to your websites, namely:

• Organic
• Paid
• Referral
• Direct

2. Behavior

Covers all the activities and habits of the customers when he/she is on the website. Such as:

• Average time spent on the website
• Total pages visited
• Exit rate

3. Conversion

Covers metrics which determine if the customer ends up meeting any of the predetermined goals like purchasing a product or filling out an inquiry form or some other planned activity. For example:

• Total leads
• Total products purchased
• Revenue generated

Search Engine optimization is essentially a process for increasing traffic to the website in the acquisition pillar. This is done using a number of different steps which are as follows:

• For any website, content is king. It is important that not only do you have a great product, but the content on the website is relevant to the product you are trying to sell. 
• The content on the website has to be in alignment with the keywords that your customers are using to search for your service or product. 
• The website should be easy to use with high loading speed.

Why are the above steps important? The answer is in one word: Google!!

Google measures any website on the above factors and provides a quality score to the website, which in turn determines the position of your website in the search result.

If these terms seem complicated, fear not! Our digital analytics experts at COMO Marketing have a track record of success in optimizing websites using the steps mentioned above, in addition to other technical innovations. 

If you would like COMO Marketing to review your SEO strategy at no charge, request an appointment with our team

Erica Pefferman is the owner and president of COMO Companies, which owns and operates COMO Magazine, COMO Business Times, COMO Marketing, and COMO Tickets. Erica shares her love of Columbia with the people she serves with on a multitude of boards including the Chamber of Commerce. In 2017, Erica was named Outstanding Business Woman of the year and her team was named the Columbia Chamber Of Commerce’s Small Business of the Year.