1. Educational Content: Share informative posts that educate your audience about your industry, products, or services. This could include how-to guides, tutorials, tips and tricks, and explanations of industry-related concepts. For example, a landscaping business could create content on lawn care tips or plant maintenance guides. 
2. Behind-the-Scenes Sneak Peeks: Give your audience a glimpse behind the curtain by sharing behind-the-scenes content showcasing your team, workspace, or creative process. This humanizes your brand and fosters a sense of authenticity and transparency. Share photos or videos of team meetings, brainstorming sessions, or the making of your products. 
3. Customer Testimonials and Success Stories: Highlight satisfied customers and their experiences with your products or services. Share testimonials, reviews, and success stories to build trust and credibility with your audience. User-generated content can also be valuable here, as it showcases real people benefiting from your offerings. 
4. Promotions and Discounts: Use social media to promote special offers, discounts, and promotions to incentivize purchases and drive traffic to your website or physical location. Create eye-catching graphics or videos to announce sales, limited-time offers, or exclusive deals for your followers. 
5. Interactive Polls and Q&A Sessions: Engage your audience by asking questions, conducting polls, or hosting Q&A sessions. This encourages participation and fosters a sense of community among your followers. Ask for feedback on new products, solicit opinions on industry trends, or invite questions about your business. 
6. Trivia and Fun Facts: Share interesting trivia, fun facts, or historical tidbits related to your industry or niche. This type of content is both entertaining and educational, making it highly shareable and engaging. For example, a pet grooming business could share fun facts about different dog breeds or pet care tips. 
7. Holiday and Seasonal Content: Tailor your content to coincide with holidays, seasons, or special events throughout the year. Create themed posts, promotions, or contests that tie into relevant holidays or seasonal trends. For instance, a bakery could share festive recipes for Christmas cookies or Valentine’s Day treats. 
8. Spotlight on Team Members or Customers: Highlight the people behind your business by featuring team members or loyal customers. Share employee spotlights, customer testimonials, or stories of how your products or services have made a difference in someone’s life. This humanizes your brand and strengthens connections with your audience. 
9. Industry News and Trends: Keep your audience informed about the latest news, trends, and developments in your industry. Share articles, blog posts, or thought leadership pieces that provide valuable insights and commentary on relevant topics. Position your business as a knowledgeable authority within your niche. 
10. User-Generated Content Contests: Encourage your followers to create and share content related to your business or products. Host contests or challenges where participants can submit photos, videos, or testimonials for a chance to win prizes or recognition. This not only generates excitement and engagement but also creates a valuable source of user-generated content. 

Incorporating these content ideas into your social media calendar can help keep your small business’s social media channels active, engaging, and relevant to your audience. Experiment with different types of content to see what resonates best with your followers, and don’t forget to track and analyze performance metrics to optimize your strategy over time. If all of this is more than you want to do, feel free to email for a free consultation.