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Your Website Doesn’t Have to Hurt

What the Business Pros Know with Erica Pefferman

The most essential marketing tool for any business is a website. Your website will attract new clients and help retain your current clients. It acts as a communication channel with clients, conveys your brand message, and most importantly, sells your product or service. However, the process of building one seems to fill people with dread. A week doesn’t go by when we don’t talk to a client about how awful their previous experience was building their website. They bring up experiences like receiving surprise bills, a lack of communication, blown timelines, a lack of creativity, and an overall feeling of resignation to the process.  

This is one of the reasons that I even started our firm. I knew there was a better way to deliver what clients needed. COMO Marketing is a firm built on relationships, proven processes that are client-centric, and guarantees. It doesn’t have to be awful, and we’ve created a system that ensures that. Our website development team has created a simple process that delivers a complete website package. We organize whatever you need to get your website launched, from logo design to content creation.

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Introduction 

Our team will meet with you to discuss your goals and vision for your new site. This is where you explain how you want it to represent your company brand as well as any additional functionality that’s on your wish list. We will provide you with one package price that is guaranteed not to change if the project stays in scope and a timeline with defined steps and launch date. Most sites are delivered in 10-12 weeks.  

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Assets 

COMO Marketing collects and helps provide the content needed for your site. This includes the site map, written content, logos, pictures, and links. 

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Approval 

COMO Marketing collaborates with you to review the content and make any necessary edits. 

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Build 

Our web developer builds your beautiful new site using the site map, framework with approved copy, and all brand assets.  

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Process 

Together we review multiple design phases. This ensures approval of what has already been built and an awesome result! 

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Launch 

Your site is now live! After your site is launched, you are given a 30-day SEO trial package. This allows your site to be optimized for searching purposes. Please note, we will never launch your site without your approval. 

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Training 

After launch, you will meet with our web developer and learn the basic functions on the backend of your site. This ensures you feel comfortable using and navigating your site. 

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Celebration 

This is where you crack open that bottle of champagne and celebrate a process that was painless, creative, collaborative, and innovative. 


Erica Pefferman
President & Owner
Erica Pefferman
President & Owner

Erica Pefferman is the owner and president of COMO Companies, which owns and operates COMO Magazine, COMO Business Times, COMO Marketing, and COMO Tickets. Erica shares her love of Columbia with the people she serves with on a multitude of boards including the Chamber of Commerce. In 2017, Erica was named Outstanding Business Woman of the year and her team was named the Columbia Chamber Of Commerce’s Small Business of the Year.

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573.499.1830 | comomarketing.co

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