Do you have the dream of “making an income while making an impact? Your dream can become a reality by setting goals for your business to get involved in causes that align with your values. Let’s talk about actionable ways your business can make an impact.
The first way your business can make an impact is to show up in your local community. Get involved with causes that you believe in and that align with your business values. This could mean you and your employees pick a day once a month, or even once a quarter, to volunteer. You can also give financially, which can have tax benefits if the benefitting organization is tax exempt. Maybe at the end of every year you end up with a stack of photo calendars that can be donated to the local school art program. Whether you’re giving time, money or resources, investing in your local community first will set a precedent with your employees and customers that you care about the community you do business in.
Although, when we think of “making an impact” we often think of doing things outside of our business. What about making an impact for those within your business? Providing a good work-life balance can have a substantial impact on your employees as well as giving support in the way of discounted services like gym memberships. Providing benefits for your employees such as Health Savings Accounts (HSA) are beneficial and require very little administrative maintenance on the employer side. Making an impact within your business will help with retention and give your employees something to brag about to potential new hires.
Making an impact is a journey, not a destination. Start with attainable goals that you know you can accomplish and then continue to set the bar higher. Try using the S.M.A.R.T. road map to set your goals. At Mid America Bank, we set goals for donating back to our communities and it is amazing to see everyone work together to make an impact. We are proud to be a bank that’s good for you and your community too. We’re looking forward to opening our newest branch in Columbia in 2025 to make an even bigger impact!
