The Beauty TRAP
Located in the Liberty Square shopping center, The Beauty TRAP stands as the first Black-owned beauty supply store in Columbia since its soft opening in July. The owner, Sarah Brown, has lived in Columbia all her life, save a few years between middle school and graduating from high school when she lived in Fulton.
Since she was a child, Brown has dreamed of opening a beauty supply store. After serving for more than twenty-five years in the salon, she gradually scaled back from doing hair. She saw a growing need for such a store and decided it was the best time to start the business venture: The Beauty TRAP.
The beauty supply store carries a variety of cosmetic products, such as body and skin care, wigs, styling tools, hair bundles, and more, and prides itself on having “all of the hottest new products on the market.”
“I bring a sense of realness and satisfaction to the community by allowing the customers that look like me to see and understand they can do anything they put their minds to,” Brown said. “And give them a sense of hope, as well.”
The business aims to uplift, encourage, and mentor young African American girls while providing them with representation.
3200 Penn Terrace Suite 121, Columbia, MO, 65202 | @beautytrapcomo
SoftWave by Molotherapy
Opened in April, SoftWave by Molotherapy is a pain control clinic with the mission of revolutionizing pain management using advanced technology. The clinic is known for its use of SoftWave Therapy, a non-invasive, needle-free treatment designed to accelerate recovery from pain, injuries, and chronic conditions. This form of therapy uses acoustic waves to regenerate damaged muscles, tendons, ligaments, and cartilage.
Clinic owner Derek Parker is a former Mizzou track and field athlete. While living in Columbia for school, he developed a love for the city and decided to stay here with his wife to contribute to the community.
“The name ‘SoftWave by Molotherapy’ reflects our philosophy that ‘Movement You Love’ is therapy,” Parker said. “The clinic embraces SoftWave technology as an effective treatment to help patients overcome pain and return to the movement they love.”
The clinic offers comprehensive care Using SoftWave technology, a drug-free, effective approach to pain relief. That includes the treatment of orthopedic injuries, urological disorders, and wounds.
“Our mission is to transform lives for the better,” Parker explained. “We’re committed to improving the quality of life for our patients, helping them recover, rejuvenate, and rediscover their full potential so they can enjoy the movement they love pain-free.”
softwavebymolotherapy.com | (573) 777-9779 | 3600 I-70 Dr. SE, Suite E
